Campaign Objective: Why ACTE Youth?
Purpose: The campaign aims to rebrand ACTE youth similarly to how NEETs were branded, emphasizing their role as proactive change-makers. By addressing key challenges such as youth unemployment, educational disengagement, and skill gaps, ACTE fosters a proactive educational environment where learners become active change-makers.
Goals:
Create a New Narrative: Develop a lexicon around the term “youth ACTEs” to establish a new narrative about youth empowerment and engagement.
Drive Awareness: Highlight the power of the Trailblazer+ Program and how it internalizes the idea that young people are not mere recipients of education but active participants.
Showcase Success: Illustrate the program’s effectiveness through measurable outcomes and success stories, emphasizing the return on investment (ROI) in ACTE youth.
Build Awareness: Drive awareness about ACTE youth and the transformative impact of the Trailblazer+ Program.
Highlight Impact: Showcase how youth engagement through ACTE transforms education and communities.
Combat Challenges: Address issues like high school dropout rates, academic aspiration, lack of information, and negative school environments.
Promote Engagement: Encourage youth to actively participate in their education, preventing them from becoming NEET or helping them navigate out of NEET situations.
